Attribution & ROAS

Shopify · GA4 · Meta · Google Ads

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Stage 03 · Custom

Attribution & ROAS

Stop guessing which ads pay off. Transparent cross-channel tracking that connects GA4 sessions, Google/Meta ad spend, and Shopify checkout revenue without double-counted conversions.

  • • True Blended & Channel ROAS: Raw ad spend merged with bank-verified Shopify sales to eliminate inflated dashboard claims.
  • • Cross-Channel Clarity: Side-by-side performance for Google Ads, Meta, Klaviyo Email/SMS, and Organic traffic.
  • • SKU & Landing Page Attribution: Pinpoint exactly which products generate cash and which landers leak cart conversions.
  • • Actionable Budget Directives: Concrete weekly reallocation steps instead of passive spreadsheets.
  • • Zero Infrastructure Overhead: Lightweight private interface without monthly Power BI seats or sluggish BI queries.
Multi-Channel Attribution & Revenue Matrix
Data-Driven (GA4 + Shopify) Online
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Weekly Action Directive: Meta Prospecting CAC rose 22% ($48.50 vs $39.70 target), reducing channel ROAS to 1.95x. Meanwhile, Google Non-Brand Search delivers 4.80x ROAS with strong purchase intent. Recommended Action: Reallocate $1,500 budget from Meta Top-of-Funnel to Google High-Intent Search for the upcoming 7-day cycle.
📅 MONTH: JUNE 2026
Selected: June 01 — 30
01 04 07 10 13 16 19 22 25 30
SELECTED PERIOD TOTAL
Gross Revenue —
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Total Ad Spend —
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Blended ROAS —
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Paid Orders —
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Blended CR % —
2.91%
Revenue Gross: $54,320 · Spend: $13,850
-- · --
Mon 01 Tue 02 Wed 03 Thu 04 Fri 05 Sat 06 Sun 07
Tracking: ■ Gross Revenue   ■ Ad Spend ($) Target Benchmark: 3.50x ROAS
Channel / Traffic Source Breakdown (Deduplicated Attribution)
Swipe table → Sync: Last 7 Days
Channel / Source Sessions New Users Orders CR % Ad Spend Revenue ROAS
Top Revenue Products (SKU) Inventory Sync
Product (SKU) Units Gross Rev
Top Landing Pages GA4 Sessions
Page Path Bounce Page Rev
Data Engine: In-Memory / SQLite · Zero Cloud Licenses
Connected: Shopify POS · GA4 · Meta Ads · Google Ads